The Out of Home Advertising Association of America (OAAA) is the lead trade association of the $8 billion US out of home (OOH) advertising industry made up of a dynamic mix of billboards, digital displays, transit, street furniture, cinema, and place-based media that surround and immerse consumers during the 70 percent of the day they spend away from home.
They present the OBIE award which is oldest and one of the most prestigious honors for creative excellence in out of home advertising design.