Research Guides: Marketing: Books

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Suggested keywords: marketing, consumer behavior, marketing strategy, sales, sales management, international marketing, marketing management, market research

Books

Electronic
On the Shelves

Scientific Selling: Creating High-Performance Sales Teams through Applied Psychology and Testing
Location: Second Floor Stacks
Call Number: HF5438.8.P75 M32 2012
The Market Research Toolbox
Location: Second Floor Stacks
Call Number: HF5415.2 .M383 2006
Mobile Influence
Location: Second Floor Stacks
Call Number: HF5548.32 .M3736 2013
What Chinese Want: Culture, Communism, and China's Modern Consumer
Location: Second Floor Stacks
Call Number: HF5415.33.C6 D634 2012
Marketing Management
Location: Second Floor Stacks
Call Number: HF5415.13 .M35224 2009
The Ultimate Web Marketing Guide
Location: Second Floor Stacks
Call Number: HF5415.1265 .M555 2011

Other Catalogs

Govinfo.gov This link opens in a new window
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WorldCat This link opens in a new window
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Global catalog that indexes collections from 72,000 participating libraries in 170 countries.

Catalog of U.S. Government Publications
The finding tool for electronic and print publications from the legislative, executive, and judicial branches of the U.S. government.
Google Books
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